THERAPY WITH LEX: A Professional Website for Therapy and Coaching Services

Lex E. Santi in Focus: A Multifaceted Professional

Lex E. Santi is a therapist, coach, and writer whose career spans diverse fields including literary journals, federal government work, and international higher education. With such a rich professional background, Lex needed a digital presence that could effectively communicate the depth of their expertise while remaining accessible to potential clients seeking therapy and coaching services.

The challenge was clear: how do you create a website that serves both as a credible professional platform and as an approachable entry point for individuals seeking mental health support? The site needed to balance professionalism with warmth, showcase credentials without overwhelming visitors, and provide clear pathways for different service offerings.

The Challenge of Digital Presence for Therapy Services

Mental health professionals face unique challenges when establishing their online presence. Unlike many other industries, therapy and coaching require building trust before the first interaction. Potential clients must feel confident in a practitioner’s expertise while also sensing genuine care and approachability. The website serves as the first impression, often determining whether someone will reach out for help.

Additionally, Lex’s diverse offerings—including coaching, clinical supervision, and published literary works—needed clear organization. Visitors arriving with different intentions (seeking therapy, looking for clinical supervision, or interested in Lex’s writing) should find their desired information quickly without navigating through irrelevant content.

Building a Clear and Approachable Website

I developed a marketing site that prioritizes clarity and ease of navigation. The design employs structured content blocks that organize information into digestible sections, making it simple for visitors to find what they need. Each service area—coaching, clinical supervision, and literary works—received dedicated space with appropriate visual treatment and concise explanatory copy.

The clinical supervision section, shown above, packages the offering with clear iconography and approachable copy. This visual approach helps licensed professionals quickly understand the service structure without requiring extensive text reading. The layout maintains professional credibility while keeping the presentation accessible.

Responsive Design and Performance Optimization

Recognizing that many potential clients would access the site via mobile devices, I ensured the responsive layout maintained functionality and aesthetics across all screen sizes. Typography choices and spacing adapt to smaller screens without sacrificing readability. Images and assets were optimized to ensure fast loading times, reducing the likelihood that impatient visitors would abandon the site before exploring the services.

Forms and call-to-action elements received particular attention. Contact forms needed to feel approachable rather than formal, encouraging visitors to reach out without anxiety. Strategic placement of these elements throughout the site provides multiple conversion opportunities without feeling pushy or sales-focused.

Showcasing Literary Works

Beyond therapy and coaching services, the site needed to showcase Lex’s literary accomplishments. The poetry carousel, shown above, presents published titles with clear navigation and generous spacing. The typography suits the literary tone of the work, creating a distinct aesthetic that differentiates this section from the clinical services areas.

This separation of content types allows visitors with different interests to engage with relevant material. Those seeking therapy services aren’t overwhelmed by literary content, while those interested in Lex’s writing can explore that dimension without wading through clinical information.

Content Management and Maintainability

The site structure employs modular content blocks that make updates straightforward. Rather than requiring HTML editing for content changes, the structured approach allows Lex to modify text, swap images, or add new services without risking layout breaks. This maintainability ensures the website can evolve alongside Lex’s practice without requiring developer intervention for every small change.

The hero section and mobile layouts, shown above, demonstrate how the design system maintains consistency across different contexts. Whether a visitor arrives on desktop or mobile, from the homepage or a specific service page, they encounter the same visual language and navigation patterns, reducing cognitive load and improving usability.

Results and Professional Impact

The website successfully balances multiple objectives: establishing professional credibility, providing clear service information, showcasing literary work, and creating approachable pathways for potential clients to make contact. The clean design and intuitive navigation have helped Lex maintain a professional online presence that accurately represents the quality and care that characterize their practice.

For therapy and coaching professionals, a website is more than a digital business card—it’s often the first step in a potential therapeutic relationship. By focusing on clarity, performance, and appropriate tone, the site I created for Lex serves as an effective tool for connecting with individuals seeking mental health support while also honoring the literary and academic dimensions of their professional identity.